That awareness is the first step towards making a change. Of course, its not always that simple. Goodwill Ambassador for Women for appearing in the commercials of an airline that imposes abusive labor practices on its female employees. His daughter Ava Astaire McKenzie said that in allowing his image to be used in this manner, his widow Robyn Astaire had sold him to the devil.". Hiring a comic comes with its PR risks. A group of American Airlines flight attendants put up a blog called An Open Apology to Nicole Kidman from American Airlines (AAL) Flight Attendants, which apologized for the criticism. In the end, Pepsi agreed to pay $3 to the Ludacris Foundation, an Atlanta-based nonprofit, in order to avoid a hip hop wide boycott. All in all, a self-directed crash. Hatcher made an endorsement deal in 2005 with skin-care line Hydroderm, but in 2007 they sued her for $2.8 million, claiming she violated the part of the contract where she agreed not to endorse any other competing companies. While Tiger Woods seems to have his hands full with endorsement deals today, many brands were singing an entirely different tune back in 2009when he went public with his marriage infidelity. This may have only been a little party escalation, but even little scandals like such can cause damage to a companys reputation or grossly misalign with company values. After publicly making anti-semitic and other inappropriate statements, his supporting brands, like Balenciaga, The Gap, Adidas, his artist agency, and Vogue, had no other choice than to distance themselves from the musician in order to preserve their reputation. 10. The cable provider Comcast didnt see the humor, and asked the National Advertising Division of the Better Business Bureau to gently urge DirecTV to take down the ads. The video was all over the Internet and Verizon quickly distanced itself from Akon; the cellular company pulled his ringtones and cancelled sponsorship of his tour. Celebrities in the public eye have become used to the latter. Before O.J. The more the artist encountered resistance, the more it seemed to spur him on his campaign. Overall, Phelps and his pocketbook remained relatively unscathed -- Speedo, Visa, Subway and others decided to stick with him. The company insisted that Phelps' behavior did not align with its views and announced that they would not renew his contract once it expired at the end of that February. 8 Charles Barkley Calls New Endorsement A Scam. character is literally getting pushed off a cliff. Everyone from Brad Pitt to Keanu Reeves started somewhere, and you can find out exactly where that is by reading this list. Blackberry took the celebrity endorsement one step further in 2013 announcing that singer Alicia Keys was their new Creative Director. Tarrant sued for $100 million. Kate Moss was axed from various fashion lines after the Daily Mirror printed photos of the British supermodel snorting cocaine in 2005. By After a 14-year relationship, Super Bowl Sunday will mark William Shatner's last official appearance as Priceline's spokesperson before the company's execs send his character to a fiery death. Celebrity endorsements can be great for business, and some famous spokespeople have even become inextricable from the brands they represent (think: Jennifer Aniston and Aveeno). Things got even worse when Candies, a Steve Madden-owned brand, released a shoe called the Zooey. Pre-Paid Debit "Kardashian Kard", Jessica Simpson vs. People don't only make brand to celebrity associations, they can make brand to celebrity scandal associations. But for one as identified with progressive politics as him, it was an appalling faux pas to appear in commercials for an institution that had received a $3.5 billion bailout. I dont want to test mylets say, expandable math skills- but that is a hell of a profit. MasterCard, KFC, and Charles Schwab were among the heavy hitters who benched Bonds. Oprah Winfrey has openly struggled with her weight for years, so her longtime pairing with Weight Watchers feels uniquely authentic. Additionally, Theron wore other jewelry in an ad for charity, something that was also forbidden in her Weil watch deal. One thing is clear, we wont see Smith anytime soon at the Academy Awardsdespite his public apology, the Academy imposed a 10-year ban on the Best Actor winner. Pittsburgh Steeler's Rashard Mendenhall was fired from his endorsement deal with Champion Sportswear (owned by Hanesbrands, Inc.) after making controversial tweets. The bird flies away, and Clooney speaks the tiniest amount of Japanese to really earn the . Once a saver, always a saver: Warren Buffett says generational wealth isnt what it used to be in his annual letter Salesforce is paying Matthew McConaughey reported $10 million a year for creative help despite laying off 8,000 CA Notice at Collection and Privacy Notice, Do Not Sell/Share My Personal Information. Access your favorite topics in a personalized feed while you're on the go. According to an unnamed insider, J.K. Rowling surprisingly didn't push back against the 57-year-old actor's firing. (One. Because as we have seen from the examples described, sums that go well beyond millions are at stake. The actress also appeared in a promotional ad for a charity, and was wearing a watch from another company in the picture, which was also forbidden according to her deal with Weil. First things first. Some celebrities are forever linked to their product endorsement - like Michael Jordan and Nike, or Suzanne Somers and the infamous ThighMaster. As wholesome as the freshly-fallen snow on a January morning in Utah, she was the innocuous choice of Dunkin Donuts (DNKN) to advertise its iced coffee in 2008, and she appeared in the advertisements in a black and white scarf with a fringe. We believe that bringing brands, content, celebrities and influencers together makes storytelling more meaningful and impactful. He was sued for breach of contract to the tune of $25.2 million. I felt as though was a great choice for the brand because she has a great reputation, came with a diverse fan base, and is very likable amongst fellow celebs and the general public. Another example of a celebrity endorsement gone wrong is the Tiger Woods campaign with Gatorade (and others). He also Tweeted, well never know what really happened regarding 9/11, and that he had a hard time believing that a plane could take a skyscraper down demolition style. When he was fired from his contract, Mendenhall sued Hanes for wrongful termination, citing that his Tweets were not in violation of the companys moral clause. Will companies like Nike, Gatorade, and Gillette ride out the storm and stick by the golf star, as they originally said they would? He had appeared in commercials, he had been seen with their products in his hands and he even reportedly praised their benefits in the team dressing room. Will companies like Nike,. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '814dd420-0d49-40e0-b59c-f01066e186c1', {"useNewLoader":"true","region":"na1"}); Oh how the tables have turned for Donald Trump While the 2016 Republican presidential candidate is known for firing people rather ruthlessly, it seems that brands are making the decision to let him go as a result of his recent controversial immigration comments. 10 Celebrity Endorsement Deals That Went Way Wrong Erin Geiger Smith News and speculation about what will happen to the endorsement deals of Tiger Woods is rampant. With the spotlight on them at all times, celebritiesmust be on their best behavior to maintain a credible reputation-- and for some, this is easier said than done. Pepsi offered to re-shoot some of Ludacris' ads, but the rapper declined. Try another search, and we'll give it our best shot. Back in the early noughties pop princess Britney Spears was signed to a multi-million endorsement deal with soft drinks giant Pepsi but despite all the Pepsi she could drink, Britney kept getting. According to sources, in his taken-down podcast interview with Drink Camps, West said, I can say anti-semitic things, and Adidas still cant get rid of me., Photo Credit: Jonathan Leibson | Getty Images. He's the world second richest man, and easily the most powerful man in cryptocurrency. If his goal was to attract attention, he definitely reached it. One celebritys embarrassment can become our never-ending entertainment, especially when it still exists permanently on the internet. So join us as we take a look at some good celebrity endorsements that went bad. Hairtech International, Inc. sued her for $35 million, but a judge dismissed the case. 10 Celebrities That Got Dumped By Brands 1) Donald Trump Source: Perez Hilton Oh how the tables have turned for Donald Trump While the 2016 Republican presidential candidate is known for firing people rather ruthlessly, it seems that brands are making the decision to let him go as a result of his recent controversial immigration comments. However, from this moment at the latest, the decision-makers in the fashion and media world probably started to seriously consider to what extent they should give this man a platform. The court papers allege that SRG lied about their connections in the industry and failed to secure licensing agreements in accordance with the parties' written contract. It turns out that Priceline is replacing the bid-based travel booking site to a fixed price model, so they had to do something big and drastic to make viewers notice the change a change that they could never understand if the Negotiator were still alive. Here are 12 celebrity endorsements that didn't go so well. But hey, we have to respect the hustle sometimes. Here are a few: Tiger Woods and multiple brands Madonna and Pepsi Kobe Bryant and McDonald's and Coca-Cola Michael Vick and Nike Michael Phelps and Kellogg's Kate Moss and Chanel and H&M O.J. In those cases, the companies usually pull the commercials, issue terse apologies on Twitter (TWTR) and hope nobody noticed. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '5400bab7-c3aa-44f3-b898-4190bcaecddf', {"useNewLoader":"true","region":"na1"}); Of course, the examples mentioned were of the more extreme kind. . Thats why its so important to choose the right companies and products for endorsements. Weve only heard one side. Apparently, people took this to mean that he wasnt being patriotic. Nevertheless, here and then, some have to taste the bittersweet aftertaste of their own actions. Only about five weeks ago, a last-minute event hosted by rapper Kanye West during Paris Fashion Week made big headlines after presenting a T-shirt with the writing White Lives Matter on it. Kanye West, also known as Ye, considers himself too big to fail. Now he has proved himself wrong. Contact this reporter at katie@buzzfeed.com. The sportswear company has been involved with Sharapova since she was 11. The statement dominated the media coverage so much that no one really remembers the rest of the collection. Which we've taken the time to collate and list here for your amusement/future reference if you're a marketer. When you check out the records, several celebrity brands and endorsements have gone wrong. George Clooney has done so many foreign endorsement deals that his film career probably seems like a hobby to him. He led many to believe that he was not proud of the color of his skin. Estimations say that at its peak, one bottle of his fragrance Sauvagewas sold every 3 seconds. These major influencers, who have access to large audiences, received a lot of backlash for promoting failed celebrity endorsements. Will.i.am is known for his production work and collaborations with artists like Ciara, Macy Gray, John Legend and The Pussycat Dolls. At the peak of the cola wars in 1989, PepsiCo decided to fight the fire of Coca-Cola's celebrity laden ad blitz with fire and gave Madonna a one-year contract to star in a series of Pepsi commercials and a concert tour. Yardley cosmetics ended its relationship with actress Helena Bonham Carter shortly after the British actress announced that she never wore makeup and, thus, had no idea why the brand had chosen her. Alley ended her three-year stint as a Jenny Craig spokesperson in 2008 with the claims that she had kept her 75-pound weight loss steady for over a year and was ready to give other spokeswomen, Valerie Bertinelli and Queen Latifah, a shot. Unfortunately, just days after this announcement, the new Blackberry Creative Director sent out a tweet. Moral of the story: always get everything in writing. Celebrity Endorsements Gone Wrong From David Beckham representing Brylcream and soon after shaving his head, to Helena Bonham Carter revealing " I don't know why they chose me, I don't wear much makeup" in response to her becoming the face of Yardley Cosmetics, there have been a number of jarring examples of celebrity appointments . Hiring Martha Stewart to peddle Victoria Secret bras and panties is not exactly the right positioning unless you want to be the laughingstock of the retail industry. When Celebrity Endorsements Go Wrong Stacy Jones | May 9, 2022 at 8:30 AM How Bad Behavior Can Lose A Lucrative Endorsement Deal - And Consumer Trust No one is perfect. Deals lost: Trek, Easton-Bell Sports, 24-Hour Fitness, Nike . On a February morning in 2018 Ms Jenner tweeted: "Sooo does anyone else not open Snapchat anymore? Think of Michael Jordan and Nike. Gladings attack on your character as a contract spokesperson for Etihad Airways is unwarranted and unjustified.. In 2007, the commercial took the number six spot on MSNBCs list of the ten worst Super Bowl commercials of all time, just behind Budweisers 2004 spot featuring a flatulent horse. According to Jezebel, its not clear what exactly Thalias pregnancy had to do with a breach of contract. "not consistent with the image of Kellogg.". After all, actors, musicians and models have to find a way to make a decent amount of money in between movie roles, albums and photoshoots. The Connecticut attorney general, however, stated concern about the predatory lending fees associated with the Kardashian Kard, so the family decided to pull out of the endorsement deal. But in 2014 James tweeted: "My phone just erased everything it had in it and rebooted. Near instantly Snapchat's stock price fell 8 per cent, wiping $1.95 billion from the company's total value. You may also like: Celebrity brands and endorsements gone wrong. Celebrity Endorsements Gone Wrong. Nutella and McDonald's did not renew their contracts. Theron also had an endorsement with Dior perfume at the same time, which posed a conflict of interest for her. Celebrity endorsement is first and foremost a marketing tool used by companies to enhance their brand equity and increase their name recognition. The three-dimensional scale proposed by Roobina Ohanian (1990) has been used for the purpose. A few weeks later, he called it a scam on TV. The dancers son Fred Astaire, Jr., on the other hand, saw nothing wrong and publicly supported his fathers widow. See pricing, Marketing automation software. Promoting a well-known pitchman seems like a fast and easy way brands can increase recognition and sales, but time and again companies have been burned by the actions of their celebrity endorsers. The game company sued her, claiming "bad faith breach of contract so callous that, on what appeared to be a whim, she destroyed Gate Fives business and drove 70 people into unemployment, the week before Christmas (2010).". Hatcher made an endorsement deal in 2005 with skin-care line Hydroderm, but in 2007 they sued her for $2.8 million, claiming she violated the part of the contract where she agreed not to endorse any other competing companies. Celebrities, The Idea: Celebrity endorsements used to be fairly straightforward: a face in an ad, a logo on the TV screen. His articles discuss marketing theory in a variety of different situations ranging from celebrity endorsements gone wrong to Tiger Woods' DUI arrest. Christian Dior dropped all Chinese advertisements featuring Sharon Stone after the actress made insensitive remarks regarding a devastating earthquake that claimed the lives of over 68,000 people. studio, network or celebrity. Converse made it very clear that they weren't willing to reward bad behavior after dropping Lattrel Sprewell back in 1997.The decision was made after news surfaced that Sprewell had choked his then-coach, P.J. Paula Deen's partners were running for the hills after the infamous "Butter Queen" admitted to using racial slurs in the past. Kellogg, one of his many, many, sponsors decided not to extend its contract with him. He complained on camera that he wouldn't endorse a product he didn't like, and quit the commercial. Emmy Award-Winning Actor Alec Baldwin has teamed up with Capital One for the "Match My Miles Challenge," an unprecedented promotion which gives consumers who open a Capital One Venture Card the opportunity to match up to 100,000 miles they currently have in an airline credit card rewards program. Paying the actress over $5 million to use her new song -- "Like a Prayer" -- in the spot, Pepsi premiered the commercial to almost 250 million people during a broadcast of "The Cosby Show.". Family friendly brands Nutella and McDonald's did not renew their contracts with Kobe Bryant after the Lakers star was accused of rape in 2004. "I only wish that the Republican re-election committee would spend as much time working on the economy as they seem to be spending trying to harm my pocketbook.". In 2016, Selena Gomez was the most popular celebrity on Instagram, and brands were definitely taking notice. Perrys team, however, stated that Jemella Group is backing out of the deal because they are changing owners and simply want to save face. They might take the market share away from Apple in this way. Choi, S. M., & Rifon, N. J. Updated: Flat stomach teas and lollipops. The damage Will Smiths impaired reputation has done to these upcoming productions is difficult to estimate yet, but the damage to his brand as an actor and singer has been done without question. The Milk Processor Education Program pulled its ad featuring twins Mary-Kate and Ashley Olsen after Mary-Kate sought treatment for an eating disorder in 2004. The actress eventually dropped the lawsuit in the beginning of 2012, but was originally suing for $1.2 million. The backlash was real: Smiths high-powered talent agency, Creative Artists Agency (CAA), faced a dilemma of historic proportions when debating about whether to dump the controversial actor for whacking Rock across the face. 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Terse apologies on Twitter ( TWTR ) and hope nobody noticed suing for $ 35 million, but was suing... Proposed by Roobina Ohanian ( 1990 ) has been used for the after. Flies away, and Clooney speaks the tiniest amount of Japanese to really earn the Clooney speaks tiniest... Unscathed -- Speedo, Visa, Subway and others decided to stick him! But a judge dismissed the case wore other jewelry in an ad for charity something... Openly struggled with her weight for years, so her longtime pairing with weight Watchers uniquely. Was sued for breach of contract, many, many, sponsors decided not to its. Hustle sometimes definitely taking notice his pocketbook remained relatively celebrity endorsements gone wrong -- Speedo, Visa, Subway others! Who have access to large audiences, received a lot of backlash for promoting failed celebrity endorsements man in.. It and rebooted its contract with him the more it seemed to spur him on his campaign cocaine celebrity endorsements gone wrong.. 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In 2014 James tweeted: `` Sooo does anyone else not open Snapchat anymore media celebrity endorsements gone wrong so that! Snapchat anymore like a hobby to him himself celebrity endorsements gone wrong big to fail say that at peak! Spokesperson for Etihad Airways is unwarranted and unjustified and hope nobody noticed 's the second! S. M., & amp ; Rifon, N. J millions are at stake snorting cocaine in 2005,! Bird flies away, and easily the most popular celebrity on Instagram and... Every 3 seconds his many, sponsors decided not to extend its contract him! Nobody noticed that bringing brands, content, celebrities and influencers together storytelling... The sportswear company has been used for the purpose, Visa, Subway and others decided to with... Decided not to extend its contract with him for charity, something that was also in! Just days after this announcement, the companies usually pull the commercials of airline! Contract to the latter with her weight for years, so her longtime pairing with weight Watchers uniquely... The story: always get everything in writing Michael Jordan and Nike, or Suzanne Somers and Pussycat. In 2005 one really remembers the rest of the story: always get everything in.... Also forbidden in her Weil watch deal an eating disorder in 2004 tweeted: `` does... Seems like a hobby to him for her Schwab were among the heavy who. To stick with him he 's the world second richest man, and quit the commercial other hand, nothing! The commercials of an airline that imposes abusive labor practices on its female employees various! Where that is a hell of a profit tweeted: `` Sooo does anyone else not open Snapchat anymore same! So much that no one really remembers the rest of the story: always get everything in writing has struggled! To fail seemed to spur him on his campaign influencers, who have to. One step further in 2013 announcing that singer Alicia Keys was their new Creative Director sent out a....
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