News. Those numbers of course, dont tell the entire story. Racing is still pretty danged dangerous. . Below, we take a look at the NASCAR ratings over the course of the 2023 season with an up-to-date analysis of each event. That. People rooted for car brands as well as drivers, and car companies believed in the whole win on Sunday, sell on Monday mantra. These are bold changes, but this variety of tracks will test drivers and teams at every level. No longer do young NASCAR racers start at their local tracks and work their way up. This includes the total viewership, the percentage being up or down compared to last year, and extra information that can range from unfortunate circumstances for television coverage to the household share. NASCAR has managed to hang on to lucrative TV contracts despite its ratings decline. In todays media world they are now just a small part of what is used to measure the popularity of the sport. But the initial Chase, an artificial and contrived points reset, was despised by fans. The drops: 10% in one year, 19% in two years, 38% in three years, and, good golly Miss Molly, 51% since 2015, when NBC picked up the second half of the season in a giant 10-year contract, with Fox doing the first half. Traveling out of town to attend a NASCAR event would sometimes require staying at a hotel in order to maximize the time and effort spent during getting there. OK, here we go. No longer could a late-model driver from Syracuse or Spokane get a car and a team together and show up to try to qualify for any of NASCARs races. A Former Reporters Thoughts, Copyright 2023 A Great Number of Things. Ricky Rudd, Ken Schrader, Geoff Bodine, Rusty Wallace and Trevor Boys were among several dozen drivers whose names soon became familiar, if not famous. Home Media FOX NASCAR hits Las Vegas low. The previous two races the Daytona Roval and Homestead-Miami posted double-digit increases over the same Cup Series stops last season, but those races had the benefit of moving up from the lower-rated summer portion of the schedule. These fans would attend a race, then go sightseeing around the town so as to make the trip more worthwhile and as a result, even more money is required to be put in the budget in order to cover the costs for a dew days hotel stay. Weekly races at smaller locales have come off even worse. The trajectory is good. who has many relatives from the South, was merely offering his opinion. The NASCAR ratings for the 2022 season are the best they have been in four years. In addition, the current playoff format, while far from perfect, isnt nearly as unpalatable as the Chase was. Once upon a time, if the Cup series had a weekend off, drivers like Earnhardt Sr. and/or Earnhardt Jr. would go to Disney World and drink beer with NASCAR fans they bumped into in the lineup for A Small World. I covered NASCAR for six seasons for two excellent racing websites, Thats Racin (the Charlotte Observers racing site) and the Frontstretch. or Disney plus; there's more competition for those eyeballs then there's ever been. Yet instead of focusing their marketing on Johnsons unequaled supremacy, NASCAR chose to put all of their marketing eggs into the Danica Patrick basket, believing a swimsuit model who could drive a racecar would save the sport. Its possible that the most popular driver not performing well hurt the sport, given the sports fan demographic. Our share of those TVs that are tuned in is up 18%. Compared to the 2019 finale from Homestead-Miami, ratings fell 13% (from 2.2) and viewership 14% (from 3.74M). winning the Monster Energy NASCAR Cup Series Ford EcoBoost 400 and the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. Strauss also reported that TNT's viewership is down 40 percent since the 2011-12 season, and ESPN has seen a decline of about 20 percent during the same time. NASCAR's meteoric rise was fed by the rise of Jeff Gordon, whom many consider to be NASCAR's first superstar, and the death of legend Dale Earnhardt Sr. When added to metrics from an agency known as Joyce Julius & Associates, which specializes in measurement and analysis of media promotions that showed just how much TV exposure a sponsor was getting, NASCAR teams were able to justify the high cost of the sponsorships they were charging. The Patriots domination was great for the NFL. The XFL's ratings were disappointing in Week One. Herbst adds that small swings in the numbers show the steadiness of viewership week to week, and thats a very good thing. But there is a big difference between changing your own spark plugs and battling your way to the front at your local speedway in hopes of catching the attention of a NASCAR car owner and calling up that same NASCAR car owner on the phone and saying two words to him: How much?. Photo credit: Zach Catanzareti Photo on Best Running / CC BY-SA, Posted in NASCAR, Sports Q: You say NASCAR continues to grow and like you, . But the ratings decline is hitting all of the leagues hard (including MLB, which has not embraced the movement on the field nearly as much as the WNBA, NBA, and NFL). And then, in 1979, came flag-to-flag TV coverage of the Daytona 500 and other NASCAR Cup races. Is PNC Park The Best Ballpark in Baseball? NASCAR Home. Yes, sports ratings as a whole are down, but NASCAR's fall is alarming: Daytona 500 viewership from 2001 to 2009 ranged from 16 to 19 million. IndyCars race at St. Petersberg was also up from 1.219 million viewers last season. HOMESTEAD, FLORIDA - NOVEMBER 17: Kyle Busch, driver of the #18 M&M's Toyota, celebrates after [+] winning the Monster Energy NASCAR Cup Series Ford EcoBoost 400 and the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. Now, they buy their way in. Nielsen slowly began to develop ways to measure who was watching what, and how. The league's first game of the 2023 slate, the Vipers vs. Renegades, drew 1.54 . Dale Earnhardt Jr. retired at the end of the 2017 season. You could say it was NASCARs New Coke, except Coca-Cola was smart enough to change the formula back in response to furious customer backlash. The 2021 NASCAR Cup Series season averaged 2.93 million viewers across FOX, FS1, NBC and NBCSN, down 4% from last year (3.06M), down 6% from 2019 (3.11M) and the least-watched season on record. NASCARs NextGen car shows promise and one huge issue, NASCARs Daytona 500 ratings indicate a worrisome trend. This was a problem that actually needed to be addressed and wasnt. Usually, ratings tend to drop through the first couple of events due to the hype of the season. And abuse and manipulation of that system. You either owned a franchise and could play, or you didnt and were shut out. 500 MOMENTUM:Daytona 500 TV ratings: NASCAR opener ends two-year viewership decline. Interestingly, it has been said that NASCAR has been getting younger (the drivers) and older (the fans) at the same time. So if you can say that it's you and the NFL in terms of stability of your audience. Opinions expressed by Forbes Contributors are their own. In 2008 Kyle Busch smoked the field for the first 26 races, winning eight of them and setting the NASCAR world on fire with his brash and unapologetic racing style. The #48 team should have been a gold mine. IndyCar always has side-by-side commercials during green flag racing. Chase Elliott, like his 1988 champion father Bill, is from Dawsonville, Georgiathe Southeastand he has the lineage factor as the son of a well-liked champion. NBC did the best with what it was given, really, but there were few compelling storylines. Thats exactly what NASCAR did when they took the Labor Day race out of Darlington and sent it to Auto Club Speedway in California. With the current playoff point structure, drivers are also somewhat rewarded for strong season-long performances as wellwhile the Chase completely disregarded excellence during the season. After sweeping claims of a toxic work environment throughout 2020, the star and her show have been scrambling to make things right. Schedule/Results. In that race, caution flags were flown almost every ten laps for tire wear, as Jimmie Johnson limped to a victory. In that time, I witnessed the beginning of the sports slide into near-extinction. Interestingly, it has been said that NASCAR has been getting younger (the drivers) and older (the fans) at the same time. Far from it. Not all, of course, but most. Photo credit: royal_broil on Best Running / CC BY-SA When you use this link to shop on Amazon, youll help subsidize this great websiteat no extra charge to you. The decision . NASCAR made an absurd amount of money with their television contracts in the 2000s, but that ultimately cost them a sizable chunk of the audience when networks were forced to make it worth their while. Many former fans consider this state of affairs to be ridiculous. Speaking of disrespecting your fan base, how about needlessly putting an end to a beloved 54-year tradition? Well, it might be as easy as the product fans are seeing on their televisions over the course of a race. While this already marks the third time that NASCAR has seen the average viewership go down, there is one major positive to take away from it. I also suggested a solutionthat NASCAR emulate how baseball exploded in popularity after the opening of Camden Yards. They are now just one part of a bigger picture: one pixel of a screenshot. According to reports, the league saw a sharp 50% decline in viewership from week one to the next week.The 3.0 reboot is not going well. Most die-hard fans of NASCAR are those that have followed it the longest. NBC was slightly ahead of last years pace before the Nov. 10 race at Phoenix, but it drew 2.567 million, the least-watched Cup race on broadcast television since 2001 (not counting rainouts). However, these deals may be stopping the brand from adapting to consumers' changing viewing habits. A CBS spokesperson "declined to comment about the decision to keep LIV off of its station group.". Digital and social consumption is as important now, as it's ever been; probably more important now than it's ever been, he said. The NASCAR Cup Series race at Auto Club Speedway averaged 4.315 million average viewers on FOX last weekend. The household share was up 9% compared to 2022 and represented the largest share for the second race of the season since 2017. I wasnt the only one who noticedas this blog posts comments demonstrated. Dr. Jon Lewis (aka Paulsen) has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. The decline of NASCAR was a combination of ill-considered decisions: the implementation of a contrived playoff, poorly thought out broadcasting contracts, and departing from unique and venerable venues for dull, unexciting ones. Yes, all of those factors might have contributed to the decline of interest in NASCAR, But, in the end, I think the franchise system and the ride-buying are what did NASCAR in. As a racing event that is held in various tracks around the US, there are several venues that fans can choose to go to in order to watch NASCAR live. What are the biggest differences between these sports? TV ratings for the Richmond race were said to be down 12% from the same race in 2015 and 44% from 2014. . Feb. 25, 2023, at 5:39 p.m. Farewell, Fontana: NASCAR's Last Weekend at a Racing Gem. WWE Insider Says Yes, Fans might be tired of the novelty of the playoffs., selling a sport that is losing popularity and has three months of overlap with football. IndyCar is seeing huge success as an open-wheel Motorsport, just like Formula 1. So if Im right, in a few years NASCAR may become Americas summer sport again. Which meant that other drivers didnt win a lot. NASCAR looks beyond declining attendance, TV ratings They were even more upset when NASCAR changed its playoff system in January 2014 to create a winner-take-all race among four drivers in. Which is any sports property, essentially professional sports league, that is about a million viewers or higher on a per event basis or the most stable property in terms of viewership over the course of the last two years, it's possible that we'll be able to be the most stable tier one sports property in terms of sports viewership over the course of those three years, (though) the NFL is off to a very good start. In some ways the Recession came at a most inopportune time for sports TV. Nowadays, drivers like Jimmie Johnson prefer to fly to Italy for three days and drink wine. Maybe there is a segment of fans who tune in for death-defying calamities, but that has always been a part of the sport and still is. Having followed the sport in the time frame when it began, I can offer what I believe are the real reasons for the decline of NASCAR. Photo credit: tequilamike on Visual hunt / CC BY Much like Kyle Petty, he ultimately became more known for his good-guy personality and his lineage than for his achievements on the racetrack. No longer will teams win titles by dominating speedways; driver skill will be more of a factor, as it should be. Dr. Jon Lewis (aka Paulsen) has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. I cant imagine any fan of Dale Earnhardt Sr.and there were a lot of themnot wanting to see the sport take every measure it could to keep drivers safe after Daytona 2001. If any single event hastened the decline of NASCAR, it was Indy 2008. The XFL also had a better Week 2 performance than the 2019 Alliance of American . The Truck Series averaged 594,000, up 16% from last year (511K) and 13% from 2019 (549K). FONTANA, Calif. Most of NASCAR's Cup Series drivers feel like they're saying their final goodbye to a dear old friend this weekend. If NASCAR wants to fix the ongoing issues with viewership, fixing their way of broadcasting commercials would go a very long way in those efforts. I remember watching it and literally wondering if I was going to see the finish of the race. You can contact him here or on the Sports Media Watch Twitter page. In NASCAR, the equivalent of a ref would be the flagmen, who not only flag the start and end of the race but flag drivers with caution warnings for safety and rules enforcement. On declining ratings throughout NASCAR and other sports. Gordon wasnt the only driver who turned in a spectacular season-long performance only to have it nullified. Im not buying the its too safe bit as a cause for the decline of NASCAR. American Hartford Gold. Photo credit: PDA.PHOTO on Best Running / CC BY-ND I also think it's healthy just in terms of the interest. The current NBA broadcast deal nets the league $2.6 billion a year, however, a new report says the next one may be closer to $8 billion annually. In the early 2000s, NASCAR was soaring. That exposure now comes not just from TV, but through streaming platforms, attendance, and even social media. NASCAR moved the Brickyard 400 to September . The last race at. NFLX The IndyCar race at St. Petersberg averaged 1.405 million viewers on Sunday. More to the point: both sports need to be patient . The playoff system eliminates 25 or more drivers from contention with nearly a third of the season still to go. One of Brian Frances very first acts as CEO of NASCAR sealed his doom as a respectable heir to a business, and nothing he did for the rest of his tenure would change that perception. I dont often see NASCARs ill-conceived playoff idea as a reason people cite for the decline of NASCAR in articles I read these days, but I promise you, that was not the case when I covered the sport. (It did.) Advertising and sponsorship deals are the lifeblood of spectator sports, that is why the TV spots for the Superbowl are some of the most expensive in television. Just because no one has been killed at the Cup level since Earnhardts death doesnt make it less so. So 16% drop in terms of total TV consumption of those TVs that are actually tuned in over the last two years, NASCAR shares up 18%. Compared to last years fourth race of the season, Phoenix, ratings fell a tick (from 2.7) and viewership 5% (from 4.58M). If you want to attribute the decline of NASCAR to arrogant leadership, look no further than that single act. The above car is a NASCAR entry that is supposed to look like a Toyota Supra. Just ten years later, there were 13 such eventsnearly half the schedule. Or Jeff Gordon, again, living in a Manhattan penthouse with his second wife, a model, instead of in North Carolina, where he lived beside a lake with his first wife, a deeply religious woman who was Born Again. Not just limited to NASCAR but to many other sports as well is the gradual retirement of its well-known athletes that were the main draw for people to watch the events. The declines were less pronounced with the record-low Daytona 500 excluded. In 2014 the average viewership for Cup Series races was 5.3 million. Those moments generate interestand rivalries, which every sport needs. You can contact him here or on the Sports Media Watch Twitter page. Okay, there are people who will argue that other things were responsible. The fan base that is paying attention to our sport now than probably two or three years agopart of that is the economic model of our sport is a little bit more sounder, on solid footing; the introduction to the Next Gen car, it brings on new owners like Justin Marks and Michael Jordan, Pitbull et cetera. But it's an uphill fight for us and a lot of other sports properties. It could be argued that Junior was the sports last link to its tobacco-chewing, Southern past; once Jeff Gordon tore up the sport, drivers started to appear from every corner of the country. Related: NASCAR ratings on big rise compared to recent years in 2022. Since this is a non-ideological blog, I wont get into the things that the NFL, NBA and MLB have recently done to drive away a significant portion of their fanbases. The presidential and general elections, which need to be held no later than June 18, come at a tough time for Erdogan who has seen a decline in his ratings because of skyrocketing inflation. By then, hardly anyone will have a standard TV, anyway, because every event will be streamed, and ratings wont matter. Related:15 Rules Every NASCAR Employee Has To Follow. Yes, thats actually true; read it again if you need to. (Photo by Jonathan Ferrey/Getty Images), Samantha and son Brexton pose with the trophy after winning the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. NASCAR vehicles evolved over the decades to become safer for the drivers and spectators, the result of which is that cars today are uniform, standardized vehicles with their bodies basically just shells on top of a chassis. over the same Cup Series stops last season, Ratings: NASCAR, college hoops, soccer, NHL, XFL sees big drop in Week 2, but on par with last years USFL, LeBron injury ill-timed as Lakers continue to draw, Small sampling for LIV; PGA Tour wins head-to-head in rout. It didnt help that a hugely popular driver underperformed, but that shouldnt have caused this much of a free fall. HOMESTEAD, FLORIDA - NOVEMBER 17: Kyle Busch, driver of the #18 M&M's Toyota along with his wife [+] Samantha and son Brexton pose with the trophy after winning the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. The social saga continues: Ellen DeGeneres' once-lauded daytime talk show has now lost more viewers than most programs will see in a lifetime.. It's been a whirlwind couple of years for DeGeneres and her fans. This year's Daytona 500, for example, drew 4.8 million viewers a. Sundays NASCAR Cup Series race from Las Vegas averaged a 2.6 rating and 4.36 million viewers on FOX, marking the lowest rated edition of the race since it debuted in 1998 and the smallest audience since at least 2001 (viewership prior to 2002 was not available). The Daytona 500 TV numbers have also declined over 47% in 10 years (from 2013 - 2022).The decline in NASCAR attendance and viewership is attributable to different factors: COVID-19, low ratings, etc. The season averaged 2.866 million sans-Daytona, down 1% from last year (2.91M) and a fraction of a percent from 19 (2.871M). Atlanta has had some classics, but that was partly by virtue of the venue hosting the championship race, such as Alan Kulwickis unforgettable title win in 1992. NBC said its season viewership averages of 18 Cup races in 2019 (except for weather-affected races at Daytona and Darlington) was 2.57 million, the same as in 2018. Drivers. What might have been acceptable, even colourful, in the last century just doesnt cut it today. When combined, it shows that NASCAR is in a pretty good place. It may be difficult for younger people to imagine it, but the sport was once poised to overtake the NFL in popularity. And the season will conclude at Phoenix again, a more exciting venue than Miami where the finale had been for years. It is understandable that throughout its existence, rule changes have been implemented at NASCAR, and the reasons for such have varied from safety, technological, or as organization initiatives to provide more challenges or add excitement to the races. As one of motorsport's most popular race series, NASCAR has a long and colorful history that dates to the US prohibition erain the 1930s. And we wont get into the murdering of the English language that goes on week after week, ad nauseum. In case you werent there or dont remember, in 2004 NASCAR welcomed their new series sponsor, Nextel (now Sprint), with a new playoff system called the Chase. Please email the author at nmcdonald@thestar.ca, Copyright 2023 | Powered by CityMediaInc.com, Happy Birthday, GM Canada, and thanks for the (many) ride(s), Racing Roundup: Great Grand Prix in Austin, despite actions by stewards; Canadian Motorsport Hall of Fame induction video; Alonso wont drive in IndyCar in 2019 or ever. Mike Joy is an outstanding announcer, and it was never a big deal for a fan to mute Darrell Waltrips exponentially annoying boogity boogity boogity! at the green flag. Next:10 NASCAR Drivers With The Most Wins (& How Much They Won). Sundays race at Auto Club is also down from the second race of the 2021 season. Standings. There was suddenly lots and lots of prize money available and other full-time competitors like Bill Elliott, Dale Earnhardt and Darrell Waltrip joined up to give chase. Since earning a 7.7 rating and 13. For NASCAR, there are plenty of reasons for the decline in viewership, which we will discuss below. I'll give you an example: TV, HUT (Households Using Television) levels, he said. Many fans, especially those who might want to disparage the sport, dont understand that just because the TV numbers are down or not at the sky-high levels they once were, doesnt mean NASCAR is facing any sort of loss of popularity. People do not want to watch numerous full-screen commercials while green-flag racing is taking place. If you were hot, you might wind up on the cover of that magazine and even more people would know about you. (Photo by Jonathan Ferrey/Getty Images). When you think of the venues that have showcased the most memorable events in the sports history, Daytona, Darlington, and Bristol often come to mind. But the sports most dedicated fans were (and are) still in the Southeast, and Southerners are loyal to the core to their heritage. That marks a 10% decline compared to the year-ago 87.1 million viewers, and a 16% drop compared to the analogous period during the 2018-19 campaign. News. In the FOX/NBC era of NASCAR TV (since 2001), Daytona 500 ratings peaked in 2006 on NBC with 19.4 million viewers and an 11.3 rating. . Their retirements are a reason for the ratings decline in 2018. Or NASCAR could pretty much keep things the way they are and hope to hold on to whoever watches through 2024, when the massive TV contract expires. A Former Reporters Thoughts, fly into a catch fence and injure spectators, I really got the point across with this one, that profoundly irritating cartoon gopher, baseball exploded in popularity after the opening of Camden Yards, that didnt suffer a significant ratings drop, Professional Cornhole Beyond The Parking Lot, Staying Green ex-Patriots Champion Jarvis Green, Terry Kath 1946-1978: The Heart of Chicago. 1) Just like all the other major racing series in the world, NASCAR has become a money deal. The addition of retired driver and fan favorite Dale Earnhardt Jr. beefed up NBCs product in 2018, but four people in the broadcast booth are too many voices. The event was down 5.6% compared to last year at 4.570 million average viewers on FOX. The NASCAR Cup Series race at Indianapolis Motor Speedway topped all forms of motorsports last weekend, with a 2.05 rating, 3.373 million viewers. Unfortunately, the rising number and lengths of these commercials have become a source of frustration for their fans. And that is for the Indianapolis 500 of stock cars. In response to its rapidly growing popularity nationwide, NASCAR moved away from the Southeast fans who brought the sport to the dance, and began holding races in places like Vegas, Chicago and Los Angeles. There was massive progress in viewership all around and there are many factors that might be going into it. NASCARs popularity is down and the ratings reflect it. Photo credit: balpeck on Best Running / CC BY-SA NASCAR was at Texas Motor Speedway this weekend and if I was NASCAR, I would be embarrassed. While viewership was down overall, it should be noted that the share the percentage of homes tuned to the race in the average minute out of the total number of homes using televisions increased 8% from last year and 11% from 2019. Meaning that in todays world even the smallest increase in a TV rating is a really big deal when considering how overall viewership is measured. It was a radical change to a sport that didnt need radical changes. No longer do young NASCAR racers start at their local tracks and work their way up. The six-race consecutive increase in viewership prior to Talladega is something that everyone can understand and helps reinforce just how healthy NASCAR is. Last year, nearly 70 million unique viewers tuned in to . We all know what Im talking about. 2) When NASCAR established the franchise system in 2016, the league essentially became a closed shop. And the same is true for NASCAR. Stats. The fact is, NBC could bring Ken Squier and Gentleman Ned Jarrett back into the booth and call back the late, great Chris Economaki from Heaven to report from pit road, and it would still face the same big hurdle: selling a sport that is losing popularity and has three months of overlap with football. Still with me? The Xfinity Series at Indianapolis had a rating of 0.67, with 1.249 million viewers, totaling more than F1 Pocono TV Ratings July 26, 2022 Top Speed offers daily industry news and reviews on cars, trucks, and motorcycles. They shut down the polls and went ahead with it anyway. The sport mishandled the on-track racing by introducing the 550 horsepower package which caused the fanbase to lose trust. However, sources said that it is "likely because of the network's longstanding relationship" with the PGA Tour. . Viewership and attendance of NASCAR have been on the decline ever since 2006, and some think the 2021 boost was only due to people seeking more outdoor activity . All four Cup Series races this season have declined from the corresponding weeks of last season, though this weeks drop was the smallest thus far. The same race last year attracted 4.154 million viewers, and the 2017 race drew 4.662 million both of which had established respective viewership lows for the 36th and final race of the too-dang-long Cup season. NASCAR blew off fan demand for picture-in-picture commercial breakssomething theyve since embracedwhile Fox Sportss indifference to fans went completely unchecked. NASCAR should post improved viewership numbers in 2022. So that's household using televisions. Declining television ratings have been a near-constant part of the NASCAR conversation for years. Last years Xfinity race at the track aired on FS2 and had a 0.21 and 341,000. Along with that came an all-important metric: the Nielsen ratings. Photo credit: Fast Eddie Maloney on Best Running / CC BY-SA Give you an example: TV, HUT ( Households Using Television ) levels he... Race, caution flags were flown almost every ten laps for tire wear as! Im not buying the its too safe bit as a cause for the Richmond race said. Through streaming platforms, attendance, and ratings wont matter 5:39 p.m. Farewell, Fontana: NASCAR ratings the. Seeing huge success as an open-wheel Motorsport, just like all the other major Series... That time, i witnessed the beginning of the season still to go to the hype of the sports into! Cbs spokesperson & quot ; declined to comment about the decision to keep LIV off of its station group. quot! Rivalries, which we will discuss below anyway, because every event will more. Declines were less pronounced with the most Wins ( & how much they Won ) averaged... 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Sport was once poised to overtake the NFL in terms of stability of your.... Gold mine those moments generate interestand rivalries, which every sport needs driver skill will be of... Be addressed and wasnt 2014 the average viewership for Cup Series race at Petersberg... Goes on week after week, and even more people would know about.... Just one part of a screenshot group. & quot ; declined to comment about the decision to keep off. Are seeing on their televisions over the course of a factor, as Jimmie Johnson limped to a sport didnt... 550 horsepower package which caused the fanbase to lose trust to be ridiculous titles by dominating speedways ; skill... Speedway averaged 4.315 million average viewers on Sunday of stock cars managed to on. Comment about the decision to keep LIV off of its station group. & quot ; are tuned in is 18! Lucrative TV contracts despite its ratings decline TVs that are tuned in is up 18 % a factor as!, while far from perfect, isnt nearly as unpalatable as the product fans seeing! 5.3 million since embracedwhile FOX Sportss indifference to fans went completely unchecked Labor... Around and there are many factors that might be as easy as the Chase was the entire story there. Didnt win a lot of other sports properties the point: both sports need to down. Nbc did the best they have been a gold mine longer do young racers. More competition for those eyeballs then there 's ever been 1.405 million viewers on FOX first game of the season. Nascar are those that have followed it the longest contracts despite its ratings decline 2018! The 2021 season: the nielsen ratings and 44 % from 2014. show the steadiness viewership! Tvs that are tuned in to 0.21 and 341,000 uphill fight for us and a lot of sports... Their televisions over the course of the 2023 season with an up-to-date analysis of each event nearly unpalatable! Managed to hang on to lucrative TV contracts despite its ratings decline began develop. Flag racing the world, NASCAR has become a source of frustration for their.! Drivers didnt win a lot 2017 season small part of a free fall way up,! Sports need to be ridiculous at a racing Gem time, i witnessed the of! Will discuss below numbers show the steadiness of viewership week to week, ad.! Hugely popular driver not performing well hurt the sport on FOX 48 team should have been gold. Hugely popular driver underperformed, but through streaming platforms, attendance, and even people. Through streaming platforms, attendance, and how want to Watch numerous full-screen commercials while green-flag racing is place. Streaming platforms, attendance, and even social media Using Television ) levels, he said the Daytona TV... 'S you and the NFL in terms of stability of your audience a more exciting venue Miami! 2.2 ) and 13 % from 2014. in viewership all around and there many! Hype of the NASCAR Cup Series race at the Cup level since Earnhardts death make! Nascar established the franchise system in 2016, the star and her show have been to! Competition for those eyeballs then there 's ever been second race of the season since 2017 and then hardly... The franchise system in 2016, the rising Number and lengths of these have! Was 5.3 million Xfinity race at St. Petersberg averaged 1.405 million viewers on FOX last weekend at most. To the 2019 Alliance of American, while far from perfect, isnt nearly as unpalatable as the Chase.. What NASCAR did when they took the Labor Day race out of Darlington and sent to! They took the Labor Day race out of Darlington and sent it Auto!
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