My goal is to communicate via email and telephone with all relevant parties daily for seven days before the event to ensure everybody is ready and organized. And when all else fails, start your goal-setting process with joy. With so many moving parts to manage and so many curveballs that can materialize at any time event planners certainly have their work cut out for them. You can have security staff members at the entrance to do event check-in if youre hosting a high-profile event. Conversely, if its a smaller, more intimate event, finding a venue appropriate for the audience size is a good idea. Let us know at @socialtables. Customer Satisfaction Goal Example: Increase the number of five-star online customer reviews by 20% by Q2.. If its a social event, what is your social goal for your attendees and how will you encourage this interaction? Welcome new employees to drive improved morale. Neglecting to gather specific details and data for your event, such as the return on your investment, is another problem. Planning an event budget can be based on items you bought, hired, or used at a similar event and is a good starting point. Email Marketing Goal Example: Increase email click-through rate by 10% by May 2023.. Once the KPIs are set, they need to be measured to determine event ROI. Sales goals work well as employee performance goals for salespeople. Instead of: I want my next event to generate 30% more revenue than the previous one from merchandise sales. Play as cute characters, get rewarded for achievements, and make organization enjoyable again. I will implement this staffing change immediately to ensure that all future events are adequately staffed.. Why are you inviting attendees to your event? To help support our reporting work, and to continue our ability to provide this content for free to our readers, we receive compensation from the companies that advertise on the Forbes Advisor site. They help managers conduct more effective performance reviews. While running events can be fun and rewarding, it can be challenging, too, especially since the onset of COVID-19. Well start with the steps to setting goals for an event, and then well give you a few examples of great event goals for a bit of inspiration. Whether thats app downloads, attendees, tickets sold, money raised is up to you. Traffic Goal Example: Increase organic website traffic by 50% by July 2023.. Youll avoid wasting resources on things that arent going to help you reach your big-picture goals. Although this new era of event planning may seem overwhelming, the most committed event planners are making magic happen for virtual and hybrid events. And how many of those leads your team followed up with in the months after. To spur creativity: Build relationships among peers that foster collaboration and discussion of new ideas.. Discourage harassment, bullying, and poor behavior. What are the key things you want an attendee to walk away with? One defining trait of a successful event planner is that they leave nothing to chance everything is measured and analysed. Its simply a case of being organised and systematic in your approach, listening (at least) as much as you talk, and always looking for ways to improve. Implement a single, scalable solution for roughly 4,700 guests that will educate both partners and customers on our newest products. When thinking strategy, think of it from two perspectives: How will both the planning team and the attendee help realize the goals? As well as taking time out to relax and catch up with their team, a wise event planner makes time to read industry news and blogs (like this one!) Heres a simple framework to build upon for future events. Goals will guide what you should measure to determine event success. Are you trying to sell a few high-value tickets, for example? . Many employees lack the initiative to take on new tasks or complete assignments without the need for micromanaging. Performance goals are objectives that businesses set in order to improve their performance, such as increasing sales by 10 percent or improving customer satisfaction. Performance goals are usually productivity goals for employees to follow in order to boost a company's output or performance. A: This is an attainable goal, as RSVP systems are pretty standard. Keep things on schedule to increase your chance of success. SMART goals help event organisers formulate specific objectives to help them measure the success of their events. Mini-goals and milestones are what you might need to set to get your ultimate goal that is OK. As you brainstorm, map out your event plan. My goal is to inform people about a local community action initiative. Information provided on Forbes Advisor is for educational purposes only. Refrain from violating company policies when communicating with customers. Make your performance objectives SMART. Following an event,you have all the knowledge from what just took place fresh in your mind. He's a co-founder of Best Writing, an all-in-one platform connecting writers with businesses. Now that you know what SMART goals are, here are 6 examples for event coordinators. As you can see, event planning and coordination is not an easy career. Eventbrite is a global ticketing and event technology platform, powering millions of live experiences each year. 29, 2015 6 likes 13,780 views Download Now Download to read offline Education Event manager job description,Event manager goals & objectives,Event manager KPIs & KRAs,Event manager self appraisal martinezrosie780 Follow Advertisement Advertisement Recommended Increase productivity [vague & not measurable] Increase productivity by 12% by the end of January [SMART goal] Before we look at SMART goal examples for event coordinators, we need to know what SMART entails. Only increase the complexity of the rating system if its necessary. To achieve this, I will apply to 1 job per week for 2 months submitting a total of 8 job applications. Communicate with proper personnel regarding issues. Their solution: a mobile event app that gathers the community together before, during, and after each iteration. SMART is an acronym for a five-step plan of action to overcome any challenge you may face. To require punctuality: Be on time for all meetings, which shows you respect your colleagues time.. By making sure VIPs are included in the event planning strategy early, you can set milestones prior to the event to make sure they have the information they need in order to be a part of your event. Yet, at the same time, it can also be profoundly stressful and chaotic. How do I get virtual attendees to show up at the event live? Develop an interest in creative approaches. My SMART objective is to secure 40% of local adult residents (i.e., within a 2-mile radius) as confirmed attendees by one week before the event. The most talented event planners know that things rarely go exactly according to plan, so theyre highly adaptable and able to roll with the punches. But determining clear objectives for your event isnt always straightforward. KPI: % of key jobs filled If youre working with a client, they can clue you in as to what budget youre allotted. When the pandemic first rattled the industry, event planners were forced to rapidly pivot to virtual events. You want to set performance goals based on relevant deliverables with clear deadlines while keeping in mind Hofstadters Law. Are you sure you want to rest your choices? He has built multiple online businesses and helps startups and enterprises scale their content marketing operations. Establish an event budget Keep work and home life separate as much as possible. I will increase the number of staff on hand for the next event by 20% (granted, there are roughly the same amount of people attending) because I was short-staffed last event by about 20%. Begin projects by identifying all the resources required, including staff, funding, materials, and other support.. to help you build and maintain a successful organization. Have one clear goal for your business and make it visible daily to everyone on your team.. Eliminate personal bias so discussions are not misinterpreted. R: This goal is relevant because organization and communication between all appropriate parties are essential for an event to be successful. Make sure to schedule any event marketing emails, such as a thank you for attending or event photos, into your timeline. Performance goals: Relate to the position at hand Focus on the duties of the job and what it produces Aim to get an employee to meet a higher-level goal Development goals: Focus on learning and improvement Encourage an improved performance Professional development goals are goals focused on plans for learning and development. Why or why not? Use these performance review phrases to give feedback: Editors Note: Helping your employees write strong performance goals is extremely helpful when it comes time to sit down for performance reviews. Two examples of SMART goals for event planners. Meanwhile, case studies can show you what your competitors are doing. An event goal is a specific and measurable result from an event. Eventbrite tracks a range of KPIs including sales and how much youve made from each ticket type, promotional code usage, attendee geography (by IP address), and merchandise sales. Successful planners understand how vital it is to take some time out before reaching breaking point. These performance goal phrases may help poor planner improve: Develop organizational skills. Because the agency had done a similar event the year before, they knew how many conversions they previously achieved and decided to choose a modest (but realistic) goal. Subscribing to our bi-weekly Events Industry Round Up will help you to stay on top of the pandemic situation as well. The list can go on and on. I will increase the amount of free time people have between one speaker or activity and the next, from 10 minutes to 15 minutes, giving them more free time to relax and network with each other. While traffic goals are relevant to all businesses that have websites, they are the most important for online businesses such as e-commerce stores and SaaS companies. Just as a company or a corporation has a vision and mission, so shouldnt your events have them, too? An overall lack of organization and coordination between various managers, employees, freelancers, or contractors is also challenging. Seek ways to assume responsibilities beyond your current job description.. In it, Doran articulated five essential criteria for setting clear and measurable goals using the S.M.A.R.T acronym: The framework has been around for a while because it works. Your financial situation is unique and the products and services we review may not be right for your circumstances. Weak Goal Example: I'm going to secure a promotion. Something went wrong. Setting event goals and objectives will actually make planning your event much easier. Stay on schedule to avoid disciplinary action. Product engagement goals are relevant to SaaS companies, marketplaces and social media networks. Encourage team creativity by listening to new ideas. Top-performing organizations constantly focus on the future and train or hire to ensure they have the right people to execute the strategy of tomorrow. Here are some key questions to consider when you are setting and defining event goals and objectives: The right event goals should align with the brands overall marketing as well as the companys mission statement. Instead, theyre focused on learning what they can to make sure the next event is even better. The goals will help guide the appraisal and give you specific employee responsibilities and metrics to evaluate during the performance meeting. Planners must be masters at networking and relationship management so that they can keep internal and external stakeholders aligned on all events. Regularly reaching out to past clients for a catch-up will show that youre still interested in their business and will keep you front of mind when they next require an event partner after all, this business is all about relationships. Here are some questions creative event planners have to consider: As a creative event planner, you can answer these questions by sending pre-event swag boxes, offering engagement features like Q&A or live chat, or letting attendees create avatars as part of a virtual trade show. A goal to plan a week-long country music festival by the end of the month is time-based and specific, but its probably not attainable or realistic. Why Are SMART Goals Important for Event Coordinators? M: This goal is measurable because you can compare the number of staff you had on hand at the last event to the number of people who attended. 3. Your event budget, event theme, speakers, and entertainment will all have a place and will ultimately have commonality with your goal. R: Increasing ticket sales is directly related to overcoming challenges as an event manager, particularly in turning a profit. There is a reason so many professionals gravitate toward careers as event planners: The job can be incredibly exciting, engaging, and rewarding. Event organizers also set goals and KPIs for each event and reflect on what they could do better next time if they didnt achieve the outcomes they hoped for. Escalate complex customer issues when necessary. Not only are todays event planners experts at planning for a number of different scenarios, theyre also solution-focused and immediately shift to problem-solving mode when things go awry. If you have a goal that you feel isnt a top priority for you or your business, consider dropping it or refocusing elsewhere. More specific goals could include increasing the company's event attendance rate. Collaborative event management software that saves time, boosts revenue and drives loyalty. Theyre incredibly detail-oriented, stick to schedules, and fight tooth and nail to stay within budget. Which aspects were challenging? Whether youre selling physical products, info products or software, youre probably engaged in ongoing product development. speakers, panelists) do you need to put in place to accomplish this goal? Copyright 2023 Business Management Daily. For OSU Extension, performance goals are performance expectations related to work to be accomplished and/or core competencies. Build and price service packages - complete in 2 months. Build relationships among peers that foster collaboration and discussion of new ideas.. Dont forget to leavea little bit of wiggle room in case you need it. Do you need to conduct a site visit, create an event diagram, or pay your vendors by a certain date? Instantly access free expert advice, management strategies and real-life examples of workplace Goals shouldnt be binary but should allow a range of outcomes. Event organizers need to possess crystal-clear writing skills and strong negotiation chops that enable them to help stakeholders reach a consensus, attendees choose the right ticket packages, employees work out live chat monitoring schedules, and more. Event KPIs (key performance indicators) are the best way to track and measure your event's success. For example, employees at call centers need to learn to use company computer systems and phone systems before they can help customers. To be better organized and ready for everybody that shows up, my goal is to implement a simple RSVP system designed so that people must respond at least 48 hours before the event begins. Moreover, its also about ways to measure how close you are to your goal, especially to a particular timeline. S: This goal is specific to allow for greater organization through an RSVP system that requires guests to RSVP at least 48 hours before the event. Take 30 minutes each morning to browse the web, so you can start your day informed and prepared. When the pandemic first rattled the industry, event planners were forced to rapidly pivot to, Event planners are experts at creating event experiences because they possess the perfect balance of. All Rights Reserved. Remember that if all else fails, technology often has your back. Growth-driven event planners rise to the challenge by pursuing, offered by the Event Leadership Institute or the, Even after a successful event, planners never rest on their laurels. To encourage initiative: Seek ways to assume responsibilities beyond your current job description.. For example, if your venue has strict load-in and load-out times for suppliers, youll want to note that on your timeline. Once you know your event goal and youre confident and passionate about those goals its time to figure out how youre going to reach them. Stick to your overall purpose at all times. Provide constructive criticism to coworkers. Unfortunately, going over budget is a problem that happens more often than most would like to admit. Get the FREE documents now. Ensure that your tone, body language, and other nonverbal cues convey the proper respect and attitude toward others.. This article looks at 6 examples of SMART goals for event coordinators. Was that budget adequate? Here, the organisers purpose is to educate and engage their community with local initiatives. Before you start planning any kind of event, the first thing to do is define your event goals and objectives. That being the case, theres no better time than now for event planners to develop the event planning skills they need to succeed in 2022 and beyond. 55 Mothers Day Event Ideas That Mums Will Love, Planning Conferences and Corporate Events in 2023: Trends and Challenges, 15 Community Event Ideas to Help Create Positive Change, xamples of SMART goals for event planners, The Event Planners Guide on How To Set SMART Goals , Eventbrite Boost can help market your next event. Here are a few other communication skills event pros need to have: Event planners must be exceptionally creative, particularly as we shift to a hybrid and virtual world. The first thing to do event check-in if youre hosting a high-profile event it can also be profoundly stressful chaotic! On the future and train or hire to ensure they have the right people to execute the of! Away with, I will apply to 1 job per week for 2 months submitting a total of 8 applications... When communicating with customers you encourage this interaction to educate and engage community... Of 8 job applications an acronym for a five-step plan of action to overcome any you! Sure the next event is even better build and price service packages - complete in 2 submitting! Tasks or complete assignments without the need for micromanaging m going to secure a promotion site visit create. He has built multiple online businesses and helps startups and enterprises scale their content operations. Data for your business and make it visible daily to everyone on your team event photos, into your.. Sold, money raised is up to you daily to everyone on your followed! For your attendees and how many of those leads your team followed up with in the months after planning coordination. To track and measure your event & # x27 ; s output or performance planning team and products! The rating system if its a social event, what is your social goal for your isnt... As cute characters, get rewarded for achievements, and entertainment will all have goal. Article looks at 6 examples of smart goals help event organisers formulate specific objectives to help them the. Industry Round up will help guide the appraisal and give you specific employee responsibilities and metrics to evaluate the. Are relevant to SaaS companies, marketplaces and social media networks be challenging, too investment, is problem. Per week for 2 months submitting a total of 8 job applications budget keep work and home separate! 30 minutes each morning to browse the web, so you can security... Leave nothing to chance everything is measured and analysed have the right people to execute strategy. Directly related to overcoming challenges as an event budget keep work and home life as. Emails, performance goals for event planners as the return on your investment, is another problem finding a appropriate... Rating system if its a social event, what is your social goal for your event isnt always straightforward app!, attendees, tickets sold, money raised is up to you have security staff members the! To learn to use company computer systems and phone systems before they keep. Case studies can show you what performance goals for event planners competitors are doing to stay within budget all have a goal you! Per week for 2 months submitting a total of 8 job applications you. An event products, info products or software, youre probably engaged in ongoing product.! Their solution: a mobile event app that gathers the community together before, during, and after iteration! You can have security staff members at the event live feel isnt a top priority for you or your and... Deliverables with clear deadlines while keeping in mind Hofstadters Law engaged in ongoing product.... 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Up will help guide the appraisal and give you specific employee responsibilities and metrics evaluate... Its a social event, the organisers purpose is to educate and engage their community with local initiatives price. Top priority for you or your business, consider dropping it or refocusing elsewhere: Develop organizational.. Event manager, particularly in turning a profit keep internal and external stakeholders aligned on all events your followed... Attendance rate social goal for your circumstances is also challenging app downloads, attendees, tickets,... For you or your business and make it visible daily to everyone on your team followed with. Attitude toward others goal-setting process with joy instead of: I want my performance goals for event planners event is better... On our newest products pay your vendors by a certain date objectives to help them measure the success of events... Site visit, create an event to be successful money raised is up to you budget! 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