That last point is critical for . Hispanic YouTubers are important because they offer a unique perspective and representation that is often overlooked in mainstream media. Famous Hispanic influencers tend to be more in touch with trends than other demographics due to their close alignment with modern culture through music, fashion, technology, and art. Rojas continues to grow her brand as well as her social media presence. Last year, Gutirrez ran a marathon in Havana, Cuba for Apoyo para las Cubanas to bring awareness to the needs of women in Cuba. As the founder of the Nalgona Positivity Pride, Gloria, one of the top Latin influencers, is on a mission to help spread awareness about eating disorders among Latin communities. Camila Cabello: Cuban-American singer Camila Cabello rose to stardom after joining girl group Fifth Harmony in 2012 before embarking on a successful solo career that includes two Billboard Hot 100 topping singles: Havana and Seorita with Shawn Mendes. JILLIAN MERCADO @jillianmercado (266K), 36. Furthermore she, as one of the top Latina influencers 2022, was selected as one of TIME Magazines 100 Most Influential People Of 2020 due largely to her support of organizations like St Jude Childrens Research Hospital which provides medical care to sick children regardless of ability to pay. Chicago's Latino neighborhoods are known for their colorful and innovative street art, from massive murals to intricate mosaics. They dont try to be someone theyre not; they share their true selves with their followers. To approach this growing market, brands need to understand the Hispanic consumers, who they are, and what they purchase most frequently. Entity: Public Financial Management, Inc., RAMN (RAY) CEPEDA Senior Vice President, Senior Managing Director, Entity: Back of the Yards Neighborhood Council (BYNC), PEDRO DEJESS, Executive Vice President, General Counsel & Corporate Secretary, Entity: Little Village Chamber of Commerce, Entity: Illinois Hispanic Chamber of Commerce (IHCC), JESUS CHUY GARCIA, Cook County Commissioner, (7th), Entity: Cook County Board of Commissioners, LUIS V. GUTIERREZ, U.S. Representative (4th), Entity: United States House of Representatives, MARCO E. JACOME, MA, LPC, CSADC, CEAP, Chief Executive Officer. Maiah Ocando. Hispanic YouTubers usually create videos in Spanish or English or both languages for a bilingual audience. In recent years she, as one of the top Latina influencers 2022, has expanded her reach by becoming an entrepreneur: launching a clothing line at Mango stores across North America called Thalia Sodi Collection. CARLA NUEZ @carlanunez_ 102K (Top Hispanic Influencers), 47. Despite his strict upbringing, this Latino influencer is proud of his Hispanic heritage as shown in many of his videos showing hilarious instances about being a Latino. It is important to note this includes 4,869,400 Latinos living with a disability in the U.S. Only 37 percent of working-age Latinos with disabilities are employed in the U.S., compared to 73.9 percent of working-age Latinos without disabilities. "Clearly, the national conversation around race, immigration and the role of Latinos in our society in some ways is at its height," Castillo says. Vicky Alvarez is a Florida-based Venezuelan makeup artist, beauty blogger, and social media influencer. We now have an awareness of the many talents and of the influence of Latinos in the City, but we have taken yet another step to continue recognizing the Latino community in Chicago and Metropolitan Area said Negocios Nows Publisher, Clemente Nicado. This Latina influencer and model of Cuban descent started posting on Instagram after being encouraged by a modeling scout, and soon enough, she quickly became popular on the photo-sharing platform. . So recalls Gery Chico, the attorney, former mayoral candidate and one of the people who could stand in that single room. In the world of gaming and smartphones often dominated by male technology influencers, Krystal Lora, one of the top Latin influencers, proves that she is just as competitive in the field as any male tech expert. Iris Beilin is a Panamanian makeup artist, YouTuber, and beauty influencer who is predominantly recognized for her amusing makeup tutorials and product reviews on her social channels. This captivating Latina influencer loves to share tips on beauty, skincare, fashion, travel, and lifestyle on her social channels. Here are some of the most popular Hispanic influencers in the United States: 1. Today, Camila is on her way to building her beauty and fashion empire, starting with her clothing line Camila Coelho Collection and then her beauty brand named Elaluz, both of which are huge successes. Famous Hispanic influencers are people of Hispanic descent who use their influence to promote ideas, brands, products, and services. Jackson Flores is the President of DishRoulette, a Chicago non-profit organization that supports restaurants from the ground up by providing financial support through state-funded grants, private donations, and local fundraising. Dominican-American stand-up comedian and internet celebrity, Sasha Merci, one of the top Latin influencers, has become hugely popular for her comedy sketches with observational and dating themes. They make it a three-step process: Set your budget and campaign Invite influencers Launch your campaign Social media platforms such as Instagram, YouTube, and TikTok are filled with content created by top Latino influencers, enabling them to create unique connections with their followers. Her digital series Like, Share, Dmelo, with fellow Latina and childhood BFF Dee Nasty, became a network television show on Fuse TV, and its content has been well-received by the Dominican-American community since its premiere. Samuel de Luque Batueca, one of the top Latin influencers, better known by his online name Vegetta777, is a Spanish YouTuber with the 2nd most-subscribed channel in Spain, just behind elrubiusOMG. The best part of Chicago is its rich and diverse Latinx community, which is nearly 30 percent of Chicagos population. She put together 200 care packages that were distributed to women in Cuba in very remote areas. Moreover, she is worth 422,657 USD from pure advertising alone. Cabrera Capital Markets, Cabrera Capital Partners, Managing partner, co-head, Midwest advisory practice, U.S. District Court for the Northern District of Illinois, Hispanic Information Technology Executive Council, American Red Cross of Chicago & Northern Illinois. The answer is an emphatic yes! Sofia says shes using her platform to show future educators and students that school can be a positive experience. WHINDERSSON NUNES @whinderssonnunes (58.3M), 2. Luisa Fernanda Catao Ros, one of the top Latin influencers, known by her social media name, Luisa Fernanda W, is a Colombian internet sensation, actress and singer. By Victoria Montenegro Caspe September 18, 2020. Riccardo Simonetti. Thirdly, top Latino influencers often possess unique skills and knowledge about their culture which brands can use to their advantage. This initiative is part of our 10th Anniversary celebration of Negocios Now, founded by Nicado in 2007. All of these popular Latina influencers 2022 have made a name for themselves in their own right as influential content creators on channels such as YouTube, Instagram, and Twitter. Contents. September 15th, the anniversary of independence for a variety of Latin American countries, marks the start of National Hispanic Heritage Month. GLORIA LUCAS @nalgonapositivitypride 145K Top Latin Influencers, 42. Bethany Mota 3. Gutirrez has covered everything from immigration reform, severe weather, and festivals. On her channel, she shows her love for makeups, trying every beauty trend there is from cheap to high-end products and recommending those that she likes the most. Latinos and Latinas now represent 29 percent of Chicago's population, up from 20 percent in 1990. Lele Pons 2. As eMarketer puts it, Hispanics are the key drivers of U.S. population growth. Lorraine C. Ladish. Top Latino influencers can bring insights into how best to establish meaningful connections between brands and audiences across different cultural backgrounds. 3. Massiel Massy Indhira Arias, or Massy Arias, one of the top Latin influencers, is a Los Angeles-based certified personal trainer and health coach best known for her high-intensity workouts. Today, SincerelyJules has gained millions of followers across social media platforms and has grown into a personal brand well-loved by women worldwide. She developed MA Warrior programs, which are a combination of custom meal plans and workouts incorporating resistance training, calisthenics, yoga, high-intensity interval training, and sprinting. As such, famous Hispanic influencers will invest time into understanding what topics resonate with the community and will post content that reflects those interests. Since its official launch in August 2014, her blog has become a source of inspiration for her dedicated followers and has been featured in renowned online magazines and brands such as Vogue Mexico, Glamour, Elle Spain, The New York Times, StyleCaster, and Who What Wear. 1. He is known as one of the most popular Hispanic influencers in the United States and has received numerous awards from organizations such as ALMA Awards where he won Best Actor for Instructions Not Included in 2014. Her internet success has also opened many new doors of opportunity for her, including singing and acting. Despite her eccentric styling, she manages to pull off equally captivating looks. The wards 6, 8, 15, 16, 17, 20, 24 and 34 all saw a decrease of between 2,193 and 4,376 residents during the six-year period, according to the census data. Manny Mau. A Latin Influencer who never forgets her Mexican roots, she has taken part in a closet sale to sell off some of her label clothing and accessories and donate much of the proceeds to a charity in need in Mexico. Selena Gomez is honest with her followers, and they appreciate that. Additionally, many Hispanic YouTubers use their platforms to provide valuable advice to their viewers on topics such as college readiness, financial literacy, mental health awareness, career advancement opportunities for Latinx individuals, and more. Join our free community to get access to the latest news and resources, engage with influencers, and secure collaborations with top brands. As a part of the Afro-Latinx community, Ada co-founded Botanika Beauty in 2019 with a desire to help other Afro-Latinas feel more comfortable and confident with their hair. View this post on Instagram A post shared by GERMAN (@germangarmendia) Willman created Latinas Uprising because of her own struggle through law school and wanted to help other women experiencing similar struggles. Tanya Lozano . From business owners to nonprofits and public service to health care, different sectors are represented by these leaders who have worked their way to the top. Latina Instagram influencers are also very authentic, and brands from all over the globe love working with them because of their trustworthiness. Prior to founding C1 Revolution, Larkin worked on communication teams for Walgreens, DePaul University and iHeart Media. Jason Ervin (28th) say their goal in remapping Chicago's 50 wards is to . Jenny Lorenzo. Chicago, IL 60601 These social media stars have 1,000-10,000 social media followers. Famous Hispanic influencers should remain active on various social media platforms to maximize the reach of their message responding quickly to comments and questions while also engaging in relevant conversations to earn credibility within the space. Larkins freelance work has gone viral several times and has appeared in CNN, Cosmo, New York Magazine, Bustle, Entrepreneur, and more. This helps top Latino influencers cultivate relationships with their followers and stay connected with their audiences in meaningful ways. Born to immigrant parents on the citys Southwest side, Gutirrez is passionate about storytelling and is always ready to report and cover the citys top stories of the day. These women are talented, relatable, authentic, and vocal, and their followers love them for it. As such, famous Hispanic influencers can effectively leverage those trends to promote a brands product or service in an authentic manner that consumers can trust. So without further ado, here are the top 10 Hispanic and Latino creators and influencers you should follow right now. He's also the first openly . Germn Alejandro Garmendia Aranis, one of the top Latin influencers, is a Chilean YouTuber, singer-songwriter, comedian, and writer who earns a well-deserved spot as one of the Top Latin Influencers. In 2014, Amara launched her YouTube channel where she uploaded videos about hauls, challenges, and tags. Latina Instagram influencers are also vocal about their experiences. Her following has grown enormously since then, making her one of the Top Latin Influencers and most popular Instagrammers in Colombia. Although she decided to quit her main channel recently, she continues to update her followers with freshly made content through her Instagram and her new YouTube channel, Sweet Soul, where she talks more about self-love and motivational journey. In 2013, she captured more public attention after hosting the game show, Estrella TV Presenta: Esto es Guerra and the UFC Now. Will Taylor aka brightbazaar is an interior design expert, author of two design books, and one of the most famous male home decor Instagram influencers. This is particularly true of the Latin population within the United States. But her knack for making people laugh and her deep appreciation for her Dominican roots and culture led her down a different path. With Hispanic Heritage Month upon us, SI is honoring the 30 most influential Latinos in sports who aren't athletes: the coaches, journalists, CEOs and other innovators who shape American sports. Yalitza Aparicio, one of the Latina influencers 2022, is a Mexican actress who has gained worldwide recognition through her acting career and is known for her roles in films such as Roma and La Casa de las Flores. To see the complete list of the "50 Most Influential Latinos click HERE. Since becoming a mom, her online space has evolved to include not only content about beauty and fashion but also family life, motherhood, DIY tips, and travel. The Pilsen Murals, which feature Mexican icons and symbols representing the many cultures of Pilsen, are an inspiring nod to the neighborhood's rich Hispanic heritage. She also created a blog, Naturally Nicole, where she posts tutorials, DIYs, reviews, and fashion-related content. Thats when she realized she could turn her talent into a stand-up comedy career. Other themes of Hispanic YouTubers include family dynamics, personal growth/development journeys through self-reflection or travels abroad; relationships; body positivity; sex education; immigration issues; current affairs related to politics or humanitarian causes all topics relevant to both Hispanics living abroad and those living at home. On TikTok, Amara has quickly amassed 17.2 million followers with her lip-syncing and trending dance routines. Samantha is a visual artist, professional stunt woman, community organizer, and activist. On Instagram, she started posting her short funny videos, and soon enough, her followers began to increase. Widely recognized as one of the Top Latin Influencers is Peruvian-American social media star, Salice Rose. Suite 3200 Prior to venture capital, Samara worked at Goldman Sachs, where she was continually ranked top five in selling financial products, providing market insights, advising on portfolio construction, and consulting on business practices. It has given audiences more access to top Latino influencers from various backgrounds not just from Latin America but across the globe. By sharing their stories and experiences, they help other Latinas feel seen and heard. Hispanic influencers in the United States have become the source of inspiration and guidance for millions of Americans who seek out their advice and expertise. In 1992, the number of powerful Latinos and Latinas in the city could fit into one room. She also co-created a YouTube channel named Alondra & Elsy with a fellow beauty influencer and friend Elsy G. Alondra is more active on Instagram where she posts about her fashion inspo, beauty and make-up tips, and more. In addition to this list, there are well-known superstart Latinx influencers like Jennifer Lopez, Selena Gomez and Bad Bunny. Missing Crain's in print? But there are also many up-and-coming influencers eager to find their first collaboration. These influencers are a powerful force in the world of marketing. Lola wishes to inspire other moms to stay fabulous despite juggling different roles and to continue to pursue their passion. Flores has over a decade of experience in international, multi-concept dining, and quick service operations. Her meteoric rise to fame began in the early 2010s when she started uploading makeup tutorials on her YouTube channel. Michelle Lewin is a Venezuelan model, fitness guru, bodybuilder, and one of the Top Latin Influencers. As one of the top Latina Instagram influencers, she has over 8 million followers on Instagram and uses her account to share photos and videos of her work, her travels, and her personal life. Click below to see everything we have to offer. In terms of topics discussed in their videos, one popular theme among Hispanic YouTubers is culture. This list profiles a half-dozen political leaders, four of whom have run for mayor. Jacqueline Priego is the writer, creator, co-director and actress of the Latinx web series PinkSlipped. BMO Harris Bank is the Diamond Sponsor of the event, that also has the support of ComEd and Wintrust (Gold Sponsors), Remy Martin (Silver), Coca-Cola, People Gas (Bronze) and Mepis and Turimed, as small sponsors. However, she made a way to keep herself entertained by launching her YouTube channel, SunKissedAlba, where she shares makeup and beauty tutorials, which eventually helped her score collaborations with significant brands. This allows those who may have not heard of certain issues to learn more about them in an entertaining and accessible way. Driven by the desire to see healthy changes in her own community, Lozano created the non-profit organization Healthy Hood Chicago in 2014 to promote wellness education to fight the life expectancy gap for underprivileged Chicagoans. Civil rights was a hallmark of the Chicano Movement with the goal of empowering the Hispanic community to take part in civil discourse. Linda also showcases her travel adventures and discusses the nuances of spirituality and astrology on her channel. She launched her YouTube channel in 2006 and started uploading makeup tutorials. Aside from acting Sofia also runs an eponymous lifestyle brand selling apparel including lingerie accessories beauty products home goods and more. Some top Hispanic influencers include Lele Pons, Luisa Fernanda Catao Ros, Mariand Castrejon Castaneda, Ruben Doblas Gunderson, Michelle Lewin, Salice Rose, and Germn Alejandro Garmendia Aranis. Yuya has her own makeup line in several Latin American countries and has a star on the Las Vegas Star Walk for promoting peace through her videos. Megan Homme (@meganhomme) 9. As an advocate for female empowerment and one of the most popular Latina influencers 2022, she founded the nonprofit organization Lorensitas to help underprivileged girls around the world achieve their dreams through talent competitions and scholarships. Luisa rose to popularity by accident when she began posting on Instagram as a creative outlet in 2013. Chicago is home to many amazing things (culture, sports, and most importantly food! We have to do it ourselves . 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